Singles Day and early Black Friday collided this week, and Apple gear is one of the biggest winners. Amazon and Best Buy both have discounts live across the lineup right now — from AirPods and AirTag trackers to MacBooks, iPads and Apple Watch — and several of them are sitting at all-time lows, according to 9to5Toys’ November 11 roundup and Tom’s Guide’s Best Buy coverage from November 10.

The headline deals

The audio aisle is where the sharpest cuts are. AirPods Pro 3 headline Amazon’s Apple sale with a solid discount, and AirPods Max 2 is discounted too. Best Buy adds AirPods 4 to the mix at a steep cut of its own.

AirTag 2, Apple’s 2026 tracker, is back at all-time low pricing on Amazon in both the single and the four-pack — the four-pack works out cheapest per tag. Best Buy has the same four-pack discounted as well, so the two retailers are effectively matching each other on the stocking-stuffer of the season.

On the Mac side, the new M5 MacBook Air is discounted on Amazon across 13- and 15-inch configurations, and the M6 Mac mini is cut too. Best Buy counters with its own MacBook Air deals and a 14-inch MacBook Pro with the M5 Max chip, plus a Best Buy gift card bundled with several MacBook Pro configurations. B&H is offering a free gift card with pre-orders of the new touchscreen MacBook Pro with PROLED XDR display.

Apple Watch Ultra 4 is discounted on Amazon in several band combinations, while Best Buy has the Apple Watch Ultra 3 (2025) marked down. And iPad Air with the M4 chip is discounted across 11- and 13-inch sizes on Amazon; Best Buy’s iPad picks include a refurbished 10.2-inch iPad and a refurbished 13-inch iPad Pro with the M4 chip — worth noting, because some of Best Buy’s deepest cuts are on refurbished units, not new ones.

Smaller accessories are in on it too: the Magic Mouse (USB-C), the new 2026 Magic Keyboard, Magic Trackpad, Apple Pencil (USB-C), the 40W Dynamic Power Adapter and Beats braided USB-C cables all carry discounts, and Apple’s own iPhone 18 Pro and Pro Max cases — silicone, TechWoven and clear — are marked down across colors.

Two stores, two strategies

The two roundups tell slightly different stories. Amazon’s sale leans on the newest hardware — AirPods Pro 3, AirTag 2, M5 MacBook Air, M6 Mac mini, Apple Watch Ultra 4 — with several items matching their all-time lows. Best Buy mixes new and refurbished stock, and sweetens some purchases with gift cards instead of deeper price cuts: one with select MacBook Pro models, another with the OLED iPad mini.

That makes the comparison worth doing before you buy. A refurbished iPad Pro at Best Buy can undercut a new iPad Air at Amazon by a wide margin — but it is a refurbished unit, and the warranty and condition terms are different. Meanwhile, the gift-card bundles are only a deal if you were going to spend at Best Buy again anyway.

What to grab first

If there is one pattern in both roundups, it is this: the small stuff goes first. AirTag 2 at all-time-low pricing and AirPods Pro 3 at a solid discount are the kind of deals that sell through while the big-ticket Macs sit around for another week. Trackers and earbuds are also the easiest gifts to buy blind — no configuration decisions, no storage tiers to agonize over.

For the bigger purchases, the MacBook Air remains the sweet spot: a meaningful discount on a current-generation machine is the kind of cut that rarely gets better on Black Friday proper. And if you are open to refurbished, Best Buy’s iPad and iPhone 16 Pro listings are where the deepest percentage cuts in either roundup live.

The Bit Take: Apple never discounts its own store, so early Black Friday is the one time of year the whole lineup goes on sale at once — and this year the sale started before the turkey was even ordered. The AirTag 2 four-pack at all-time-low pricing is the no-brainer; the MacBook Air at a real discount is the splurge that actually makes sense. Check both Amazon and Best Buy before you tap buy — the same product is rarely cheapest in the same place twice.

Sources

9to5Toys, “Best early Black Friday Singles Day Apple deals: AirTag 2, MacBook, AirPods, Apple Watch, more”, November 11, 2026 — https://9to5toys.com/2026/11/11/best-early-black-friday-singles-day-apple-deals
Tom’s Guide, “Best Buy’s Black Friday deals are here — I found huge savings on MacBooks, iPads, Apple Watch and more”, November 10, 2026 — https://www.tomsguide.com/sales-events/best-buys-black-friday-deals-are-here-i-found-huge-savings-on-macbooks-ipads-apple-watch-and-more