Apple’s cheapest tracker just got cheaper. Amazon’s early Black Friday sale has the AirTag 2 four-pack down to $69.99, from its usual $99 — a $29.01 cut that works out to $17.50 per tag, matching the lowest price the second-generation tracker has ever hit.
The single tag is on sale too, at $23 instead of $29, another record low. But the four-pack is the deal to watch: $17.50 a tag is territory a single AirTag 2 may never reach on its own, and 9to5Toys puts it bluntly — the chances of catching one tag under $18 this Black Friday, or ever, are very slim.
What the second-generation tag brings
AirTag 2 arrived in January 2026 at the same prices as the original — $29 for one, $99 for four — with a second-generation Ultra Wideband chip that stretches Precision Finding up to 50% farther than the first model, plus a louder speaker so the little white disc is easier to hear when it is buried in a bag. It still runs on a replaceable CR2032 battery and still talks to the Find My network, which now counts more than a billion Apple devices.
In other words, nothing about the deal requires a compromise. This is the current model, not a clearance run of the old one, at the best price it has ever carried.
The stocking-stuffer math
Four tags at $17.50 each is the kind of price that turns a tracker from a considered purchase into a stocking stuffer. Keep one for the keys, one for the suitcase, and hand the other two to the people in your life who lose everything — including, possibly, the AirTag you just gave them.
The usual warning applies: Amazon’s early Black Friday prices can move without notice, and the four-pack has already bounced between $69.99 and $89 in recent weeks. If you want the record-low price, the time to grab it is while it is actually live.
The Bit Take: Seventeen-fifty a tag is the price where losing your keys stops being a crisis and starts being a punchline. Buy the four-pack, keep two, gift two, and spend the holidays finding everything except an excuse to pay full price.
Sources: 9to5Toys, “Latest AirTag 2 drops back to best price ever at $17.50 each today in early Black Friday sale” (2026-11-12); MacRumors, “AirTag 2 4-Pack Hits Record Low $69.99 Price Ahead of Black Friday” (2026-11-11).
