A 98-inch TV for under $900 is the kind of number that stops you mid-scroll. Walmart’s Black Friday Deals & More event has cut the TCL 98-inch Q51BG 4K QLED TV to $898 — down from $1,499.99, a saving of $601.99 — and Tom’s Guide calls it the lowest price ever for this set.
The deal undercuts the big-screen competition, too. The same coverage notes that Amazon and Best Buy currently offer a different 98-inch TCL model, the Q65, for $1,299 — $400 more than the Walmart price.
What you get for $898
This is a big, bright QLED panel, not a stripped-down budget screen. The 98-inch display runs at 4K resolution with a refresh rate of up to 144Hz, which matters for console and PC gaming as well as fast-moving sports. It supports the full HDR set — Dolby Vision, HDR10+ and HLG — and TCL rates the panel at over a billion colors. Audio is covered by Dolby Atmos, and the set runs Google TV with voice control built in.
Walmart’s listing adds a few details of its own: a TCL AIPQ processor, Auto Game Mode with ALLM for low-latency gaming, DTS Virtual:X alongside Dolby Atmos, and TCL TV+ free streaming. The set is sold and shipped by Walmart itself, with free delivery, and the listing flags it as a Black Friday Deal with more than 100 units bought since yesterday.
There are freebies attached as well: Walmart is offering free installation for the new TV, plus two months of Apple News+ and one month of Apple TV free with the purchase.
The honest trade-off
A $898 TV with a 98-inch screen is not going to match a premium OLED on picture quality — Tom’s Guide is upfront about that, comparing it with the LG C6 OLED and noting the TCL won’t reach that level. What it does deliver is scale: a home-theater-sized screen with modern gaming specs and every major HDR format, at a price where 98-inch TVs simply did not exist until recently.
The one number to treat carefully is the discount itself. Tom’s Guide rounds it to “$600 off” and prints two slightly different list prices in different parts of its article ($1,499 in one place, $1,498 in another). Walmart’s own listing settles it: $898 now, was $1,499.99, saving $601.99. The sale price — the number that matters — matches exactly in both sources.
The Bit Take: A 98-inch TV for $898 is a Black Friday headline for a reason: it turns a screen size that used to be a luxury into something a normal living room can justify. Just know what you’re buying — a huge, bright, gamer-friendly QLED, not an OLED killer. At this price, that trade is easy to make.
Sources: Tom’s Guide, “The ultimate GTA 6 TV deal just dropped before Black Friday — snag this massive 98-inch TCL QLED TV for just $898″ (2026-11-12); Walmart product page for the TCL 98” Q Series QLED 4K TV 98Q51BG (price verified 2026-11-12).
